Radix Podcast: Copywriters vs the PDF
Radix Communications invited me back!
Creative Director David McGuire got me in for another chat on their podcast. This time? My favourite content format: PDFs.
First up, Nick and Karla from Turtl discuss their Kill the PDF campaign, and how this pinch and zoom format doesn’t cut it in an online world. When it comes to keeping pace and offering analytical insight, they’re right.
But PDFs still have their place.
Hear me back up this fiddly format (I only refer to my ‘mild hatred’ the once) at 15:33 as I stand in its corner. I share the process I use to proofread PDF marketing materials too. Use it!
Listen below!
Here’s what you’ll find and when…
1:25 – How to share your favourite B2B content of 2019
3:24 – “What did the PDF do to you?” interview with Nick Mason and Karla Rivershaw
9:45 – Radix’s take on the PDF debate and writing for new B2B content formats
15:33 – How to proof a PDF: interview with Lorraine Williams
29:55 – How do copywriters find the PDF proofing process?
31:10 – Attendee tips from the Copywriting Conference 2019
If you’re after more about juicy proof fun and to save yourself the fret and faff, you can grab the Proofreading for Marketing and Proof or Dare guides. Or if it’s more chit chat you want, Iisten to me and David talk about how to proofread well.
