How to rewrite your website content: a story of starting again

How could I expect people to trust my expertise when the website conveyed a different impression?

I spent the start of this year on a project that not everyone thought would be the best use of my time. Shouldn’t I be writing blog posts or sharing my business insights on LinkedIn instead? Fair point, probably. Why not schedule in more meetings with prospective clients? Yep, that too. How about not tinkering with a perfectly good website? Whoa now!

Read More

In the driving seat: 5 ways to use your time more effectively

STOP TRYING TO FORCE AN OUTCOME - GIVE YOUR MIND THE SPACE TO DRIFT ELSEWHERE.

We’re in a wet and wild January. I’m in between meetings, there’s nowhere nearby to work from and I’m too far to drive home. Living by the sea is one of the reasons I chose to work for myself. I pack a backpack with my laptop and paperwork, Bernadette grabs her surf board, and I settle myself on the sand or cosy up in a beach café. But not today.

Read More

7 proofreading tips to conquer your content

YOUR WORDS ARE JUST AS POWERFUL AS XENA’S MIGHTY AIR-KICKS.

I’ve been hanging out in the late ‘90s since last October. Xena: Warrior Princess and her quest to fight for good has had me enthralled for six series. I was committed to that boxset relationship – I couldn’t cheat on it with any other show. The Xena year has been dramatic, powerful, escapist fun, and I’d given so much time and emotion that the finale punched me right in the heart.

Read More