Marketers, copywriters, proofreaders, word wranglers – these articles are for you!
You’ll learn ways to improve reader experience and boost your copy confidence.
I don’t read your content like your readers read your content. That’s reading. You’re not paying for just reading. So I don’t proofread your content by just reading it through start to finish. That’s risky. You’re not paying for risky either. Instead, I’ve developed a 5-pass proofreading process.
Read MoreThere’s ‘affect’ and ‘effect’. Both verbs. Both nouns. Both buggers. Learn how to remember the difference between them and how to use them correctly
Read MoreLearn when to use a comma before the phrase ‘such as’ to keep your content clear and easy to understand.
Read MoreDo you give less than the fewest of flips whether it’s ‘less’ or ‘fewer’ when you’re chatting, but want to be sure you’re using them correctly in your writing? Head on in for tips on how to remember the difference.
Read MoreWhen you’re proofreading UK and US B2B marketing copy, knowing the basic spelling differences doesn’t cut it. Here are the unexpected errors hiding in your copy.
Read MoreShould you use ‘that’ or ‘which’? Many of us get our knickers in a knot over it, so here’s how to remember which one to use.
Read MoreWant to know how to easily convert a PDF so you can edit the text? I’ll show you how to quickly drag and drop the file into Word and G Docs.
Read MoreAre colons causing you confusion? Stumped by semicolons? They may look similar but they have very different jobs. Here’s how they add clarity, structure and style to your sentences.
Read MoreDoes the difference between principal and principle get you in tangle? Here are four tips to remember which is which.
Read MoreWant to give your readers a smooth experience? Avoid these ten common inconsistencies that are overlooked when you proofread your marketing content.
Read MoreEnglish is a tricky beast at times and spellcheck can’t always be trusted when we need it. Don’t let these ten commonly confused words slip through when you proofread your marketing content.
Read MoreInverted commas. Quotation marks. Speech marks. They come as curly quotes and straight quotes. So what are ‘smart’ quotation marks? Find out here!
Read MoreSometimes you need to proofread a hefty chunk of copy. Learn how to use macros to track down distracting and trust-destroying issues, and proof your marketing copy more efficiently.
Read MoreDo hyphens and dashes get you confused? Read on for the difference between the en and em dash so you get it right in your marketing content.
Read MoreLists make life easy. Lists make things clear. But punctuating lists isn’t as easy or clear. Discover the four most common ways to punctuate a list of bullet points.
Read MoreTwo words. One tizz. Knowing when to use licence and license can get us in a tangle. Here are three tips to help you know which to use and when.
Read MoreI join the Radix Communications podcast again to chat about my thing for PDFs and share my process for proofreading PDF marketing materials.
Read MoreIt’s easy to get in a pickle with these two words. Should we use practice or practise? Here are four tricks to help you out.
Read MoreProofreaders are all about perfection. But can I guarantee your marketing content will be perfect? Find out why I can’t promise perfect copy as I share the six things to keep in mind when working with a proofreader.
Read MoreText to speech tech helps you proofread your copy. Discover how you set up Word and Google Docs to read your copy back to you.
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