Copy-editing

You’ve finished your draft marketing copy. Now you want to tighten the text to form a strong, concise message.

But it’s tricky to get that fresh perspective when you’ve been so involved in the research and writing.

Copy-editing is the first stage of editing. It goes deeper than a proofread and proof-edit. But it’s not a rewrite.

I sensitively improve the quality and readability of the copy you’ve created. I respect your writing style too.

I check for...

  • Structure: ordering of information
  • Language: style & tone
  • Clarity: cluttered, duplicate & disordered language
  • Flow: long & fragmented text
  • A full proofread

It’s ideal for copy that’s been translated or created by multiple writers. A final proofread is recommended once you’ve made all your changes. To be on the safe side.