Float Digital: proofreading case study

How a digital marketing agency buoyed up their client proposals

SEO and Google Ads agency Float Digital provides award-winning search marketing services.

Enquiries for Float’s services shot up after Director Sam Charles received high-profile publicity. As the winner of the Sage Business Ambition campaign, Sam was mentored by Peter Jones of Dragon’s Den fame and featured in Sage’s Business Cloud adverts.

Sam approached me to proofread a client proposal created in Google Slides.

The flood

With a surge of interest in Float’s already in-demand services, Sam needed to balance their enquiry process alongside managing their client’s campaigns.

Float needed to issue a high number of proposals in a short period in time. Sam recognised that they ran the risk of skimming over the content as they were adjusting to the influx.

A high-stake proposal had been crafted and finalised. Sam needed someone who had the attention to detail and the time to be certain it was ready to be issued.

Double win

Float uses a Google Slides template as the basis of their individually tailored proposals. Some slides feature bulleted lists of stats, minimal text or imagery. Others feature copy bespoke to their potential client’s issues and how they can be resolved.

On the first read-through, the text was proofread for accuracy and to check no placeholder text remained. On the second, the formatting was reviewed with a focus on the consistent use of headings, bullet points and tables. The final pass checked that the layout of text boxes, colour blocks and imagery were aligned throughout the proposal.

With some amendments specific to the client’s proposal and others to the template content, comments were made in a way that allowed Sam to easily update the template document too.

Stay on top

Float had confidence in their services. Now they had confidence in their tailored communications.

Sam was able to deliver the information that their well-known prospective client needed, continue to oversee client campaigns and know their template was spot on for future enquiries. All without that sinking feeling of discovering a typo.

“Lorraine’s impeccable attention to detail pays for itself.”